Throughout its seven-and-a-half decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging

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the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proven indispensible for cultural icons who don’t want to be seen – but definitely want to be noticed. Ray-Ban has left an indelible mark on culture history.

Ray-Ban will also celebrate its 75th anniversary with a limited edition book of rare iconic images pulled from the worlds of music, film, style, and popular culture, all put into context by leading cultural commentators. In addition, the Ray-Ban Ambermatic 2012 Limited Edition will reinterpret four classic Ray-Ban Aviator styles with the legendary 1978 photochromic lens. Through every decade of its existence, Ray-Ban has shaped popular culture. Never just a transient trend, Ray-Ban eyewear marks out the wearer as an individual of taste and discernment. And now, 75 years after the first pairs of Ray-Ban Aviator helped US pilots reach new heights, Ray-Ban remains an enduring classic.

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